For over 60 years, Carrera has been one of the leading sportswear manufacturers on the market, with the brand name symbolizing premium design and innovation. What started with sports and ski goggles quickly expanded into the world of Carrera sunglasses and optical eyewear. The result is an unparalleled success story—one that founder Wilhelm Anger could hardly have imagined when he launched production in his Austrian factory back in 1956.
The brand name is of Spanish origin, meaning "race," but it has no connection to Porsche’s iconic car model. Instead, it was inspired by what was considered the most dangerous race in the world at the time—the six-day Carrera Panamericana, held to celebrate the completion of the Pan-American Highway. This reflects the brand’s strong ties to motorsport.
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